Manipulate People with Design

Designing products is about designing experiences. It’s not about pixels, wire frames or sketches, but about creating something that will really stick with people, that they will enjoy and remember.

That’s the perspective of Jonathan Smiley, Partner and Design Lead at Zurb, who says “for a product designer, every interface is a potential study in human behavior.” By knowing which emotional and cognitive strings to pull, designers can affect how people interact with online products.

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