Designing Integrated Mobile Experiences for Apps and Web

How should UI designers bring to life their ideas for mobile experiences? Should we think in terms of standalone apps on a platform or also for web flexibility? How do you integrate the user’s experience to flow seamlessly between Apps and the Web? When developing Windows Phone 7, our team created a design language codenamed Metro which uses content, typography and motion to define its visual identity. The Metro principles can be used to develop integrated apps on devices as well as beautiful web experiences.