Smart Gamification: Designing the Player Journey

This video covers the basics of smart gamification and shows how to use game thinking to develop more engaging products and services. As game dynamics are infiltrating every aspect of daily life, early “gamification” efforts involved adding game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. Good games take players on a journey, giving them something the learn and master. Smart gamification involves creating virtual systems that shape real-world behavior, using a mix of intrinsic and extrinsic motivational techniques.