Ethnography claims its roots from the field of anthropology. How can a method used for such a seemingly exotic purpose be useful in the modern world of software design? Revealing and most importantly understanding user needs requires sensitivity, empathy, and a disciplined approach – all of which can be found within ethnography. This talk outlines the basic components of an ethnographic perspective, explores a case study from a recent engagement between projekt202 and an accounting software development firm, and highlights how the impact of this research ripples through the software development process.
Video producer: http://aceconf.com/
This ethnographic approach is a very interesting perspective on UX and software development.