True Tales of the Apps Store: Making iPhone Apps for Profit

The iPhone App Store is a “hit-driven” market; apps that manage to rise to the top of the sales charts get extra exposure for free and end up with the lion’s share of sales, while any app outside of the top 50 in its category will be practically invisible to anyone casually browsing the store. This seminar will present a variety of real-life scenarios featuring apps that have made it big, or tanked, or both. Can you break even on selling iPhone apps? The answer is definitely… maybe!

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