You Don’t Need a Logo

Design is the single most important aspect of new product development. Whether you’re building a web app or a great burrito, delivering a consistent, cohesive experience is required. The impact of design is often grossly underestimated and thoroughly misunderstood. As a programmer, design is the difference between simply identifying and solving the problem and doing so elegantly (and profitably). This video breaks down buzzwords and deliver a practical perspective on the real steps it takes to build, implement and maintain a successful brand.

Video producer: Aloha on Rails

Slides of the presentation

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  1. Pingback: Software Linkopedia March 2011 | Software Development Musings from the Editor of Methods & Tools

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