Design is the single most important aspect of new product development. Whether youâ€™re building a web app or a great burrito, delivering a consistent, cohesive experience is required. The impact of design is often grossly underestimated and thoroughly misunderstood. As a programmer, design is the difference between simply identifying and solving the problem and doing so elegantly (and profitably). This video breaks down buzzwords and deliver a practical perspective on the real steps it takes to build, implement and maintain a successful brand.
Video producer: Aloha on Rails