This session looks at the importance of right-brained thinking in UI design and suggest strategies for left-brain-tending developers to learn to tap into right-brain skills. It’s a truism in our industry that many developers just can’t design user interfaces. Why not? Because most developers are classic left-brain thinkers. They are skilled at procedural logic and deductive logic, and they hone their left-brain capabilities every day by writing code. However, user interface design, particularly in the era of advanced UI technologies such as Windows Presentation Foundation (WPF) and Microsoft Silverlight, requires right brain skills too: visual sense, pattern matching, and empathy with users. The ideal UI designer marries the best of both sides of their mind.