Ruby’s testing culture goes way back, and has been a force for making many Ruby projects a showcase for solid, maintainable code. That said, within a business an exclusive focus on TDD and BDD can easily miss the bigger picture and drive optimizations in the development process that negatively impact the business as a whole. Part business talk and part technical talk, we’ll discuss what “Experiment Driven Development” is, why you should be doing it from day 1 (probably even before writing tests!), and what cool Ruby tools you can leverage to make it happen.

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