At Javapolis, Bruno Segers presented ‘The Software Factory’. This model allows a faster, cheaper and easier way to build software solutions. The term software factory is controversial. But think about it… No industry has experienced more innovation than the factory industries. On the contrary, the key to meeting demand is to stop wasting talents of skilled developers on rote and menial tasks…
Change the way you look at products, solutions and projects. Step away from ideas such as Java and other domain specific languages. When we start working with small and specific skeletons and re-usable components that build a product or solution, we can apply the best patterns of industrialized manufacturing to software development. Just as in car manufacturing, we will be able to scale to much higher levels of productivity and a superior level of application assembly, even when building new or horizontal solutions.
http://parleys.com/display/PARLEYS/Home#slide=1;talk=13467685;title=The%20Software%20Factory